Thursday, July 29, 2010

The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali Records An Exceptional Marketing Partnership Program with CIMB Niaga Bank of Indonesia




Nusa Dua, Bali, Indonesia, July 2010,- The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali has been developing an exceptional marketing partnership program with one of leading bank companies in Indonesia, CIMB Niaga. The marketing partnership with CIMB Niaga Indonesia is designed to provide a personalised benefit for all card members in Indonesia which almost reach out 10,000 card holders.

The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali provides a special offer for the card holders such as; save 10% OFF Rupiah Rate with upgrade to available next room category includes an exquisite international buffet breakfast at Café Lagoon for 2 persons, save 15% OFF when dining at Ocean Terrace, Mayang Sari restaurant or Café Lagoon from the total food bill before tax and service (based on an a la carte menu and exclude beverages) and complimentary 1 (One) glass of organic tea. During the stay, card members will enjoy a save 20% OFF all body massages and traditional body treatments at the lavish the Laguna Spa & Villa and also save 10% OFF for other spa treatments (Not valid for Spa products), late check out until 2pm on available, complimentary coffee and tea delivered to the room by personalised Butler at 24 hours, complimentary afternoon tea at the elegant of Mayang Sari restaurant, complimentary light pressing on arrival maximum 3 pieces, welcome tropical fruit in the room upon arrival, complimentary drink and cool towel upon arrival and free access to gymnasium, sauna and jacuzzi. Card members who are enjoying a golfing will receive a preferential rate at the Bali Golf & Country Club, an award-winning 18-hole golf course adjacent to the resort designed by Nelson-Wright.

To success the campaign, the CIMB Niaga Indonesia has developed and funded various marketing activities such as; advertising campaign at Indonesia Tatler and Golf Digest magazines of Indonesia for 1 full page full colour, billboard at the strategic location at the International Airport Ngurah Rai Denpasar Bali, electronic direct mail and distributed to all card holders’ database and various online campaigns and all value for almost US$ 20,000. The offers are valid until 23 December 2010 and also live at the resort’s website www.luxurycollection.com/bali

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